During the YYCfit Focus Group, 100% of participants stated that they attend consumer shows intending to spend a good deal of money.  YYCfit will attract a wide cross-section of attendees with an interest in health and fitness, young and old.  This high energy show will include several fun and interactive elements to generate enthusiasm and leave consumers eager to try new products and services.

Demonstrate new productsMeet buyers face to faceAccess to a pre-selected audienceAppeal to unique customer interestsInteract with buyers not usually accessible to sales personnelUncover unknown buying influencesEncourage buyer comparisons to other suppliersOpportunity to showcase technical support personnelShorten buying processMake immediate sales– Source: Canadian Association of Exposition Management